XN Lifestyle Group

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XN Brand Dynamics is the pioneer in Fashion Luxury Public Relations and Press Office in Portugal. Since 1997, XN offers its clients an integrated communication service. From strategy, event concepts to public relations, with a vast media contact list. For more than a decade, brands such as CartierHermèsPradaMiu MiuIWCDom PérignonKiehl'sVila JoyaG-Star or H&M have not hesitated to choose XN as their ideal partner for the launch of their products, boutiques and various other projects.

XN marks 20 years of existence in 2017 which we celebrate by launching www.xnexperiences.com - the culmination of many years working with luxury and our privileged knowledge of the secrets of Lisbon. A selection of unique experiences is a step away from being possible.

Stephanie Araújo

Working with XN for a decade, our finance controller allows us to relax in our creative endevours while she takes over the more rigorous tasks. A business manager and previously a financial consultant she is also the mother of two. Her passion and dedication when it comes to her work and for the Excel software is unmatched.
Favourite film: Out of Africa

Rosa Mello do Rego

In her soul, an archeologist, her diploma makes her a Classic Historian. Always searching for meaningful moments and people who make a difference. With over a decade working with contemporary art and producing events in improper locations throughout London now looks to do the same thing throughout Portugal. With an added dose of creativity and sense of humour, no project will ever be the same.
Favourite film: Death on the Nile

Rita Almeida Freitas

Rita runs her own Art Consultancy and is an academic and a collector that travels the World to satisfy her curiosity and knowledge of artistic treasures and to understand the market that runs it all. Whether it is a lecture, a tour of galleries and museums or you want help in filling a lapse in your collection – our art specialist is the right person to guide you.
Favourite film: Into the Wild



Inês Pais

Her eternal love for Lisbon was declared many years ago. An art historian with an insatiable curiosity to open doors and unveil secrets. To tell a story with all its details is her mission and vocation, making her the best person to guide you through the city.
Favourite film: Edward Scissorhands

Ricardo Lopes

A passion for music in all its forms is something many claim to have but only a few can actually state to feel with certainty. Ricardo is one of those rare birds and  whose interests goes from Fado to Ragga stopping by Opera and Jazz. His knowledge and soulful links to music and musicians has led him to produce some of the most memorable intimate musical experiences around the country and we could not imagine anyone more knowledgeable to host you on your musical experience.
Favourite film: Round Midnight