XN Lifestyle Group

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XN Brand Dynamics is the pioneer in Fashion Luxury Public Relations and Press Office in Portugal. Since 1997, XN offers its clients an integrated communication service. From strategy, event concepts to public relations, with a vast media contact list. For more than a decade, brands such as CartierHermèsPradaMiu MiuIWCDom PérignonKiehl'sVila JoyaG-Star or H&M have not hesitated to choose XN as their ideal partner for the launch of their products, boutiques and various other projects.

In 2012, XN initiated its Cultural and Citizenship path by founding LISBONWEEK in partnership with Lisbon City Hall and the municipalities of the city. The objective has always been to decentralize the attentions from the centre of town and bring to the forefront the rediscovery of the historical richness of all of Lisbon while also working with various contemporary artistic expressions. An event that proudly counts with over 80,000 followers on social media.

XN marks 20 years of existence in 2017 which we celebrate by launching www.xnexperiences.com - the culmination of many years working with luxury and our privileged knowledge of the secrets of Lisbon. A selection of unique experiences is a step away from being possible.

Xana Nunes

Founder of XN and its Creative Director.
Drawing up events since the age of 19. An education based on  a mix of years spent studying dance and piano, the 1980s spent in fashion added with an undying passion for the arts and showbusiness, resulted in a dreamer, entrepeneur but also a lover of the digital age since its start. Her experience with the rigour demanded by luxury brands and the secrets she possesses of Portugal, means her projects become unique experiences.
Favourite film: Avatar

Carolina Norton

Psychologist enamoured with nutrition and sports, a Lisbonite that is always aware of the happening thing. A Millenial that runs our social networks and knows the trends of her generation who creates events for a younger demographic. Our favourite PR and event producer !
Favourite film: The Constant Gardener

Stephanie Araújo

Working with XN for a decade, our finance controller allows us to relax in our creative endevours while she takes over the more rigorous tasks. A business manager and previously a financial consultant she is also the mother of two. Her passion and dedication when it comes to her work and for the Excel software is unmatched.
Favourite film: Out of Africa

Rosa Mello do Rego

In her soul, an archeologist, her diploma makes her a Classic Historian. Always searching for meaningful moments and people who make a difference. With over a decade working with contemporary art and producing events in improper locations throughout London now looks to do the same thing throughout Portugal. With an added dose of creativity and sense of humour, no project will ever be the same.
Favourite film: Death on the Nile

Rita Almeida Freitas

Rita runs her own Art Consultancy and is an academic and a collector that travels the World to satisfy her curiosity and knowledge of artistic treasures and to understand the market that runs it all. Whether it is a lecture, a tour of galleries and museums or you want help in filling a lapse in your collection – our art specialist is the right person to guide you.
Favourite film: Into the Wild



Inês Pais

Her eternal love for Lisbon was declared many years ago. An art historian with an insatiable curiosity to open doors and unveil secrets. To tell a story with all its details is her mission and vocation, making her the best person to guide you through the city.
Favourite film: Edward Scissorhands

Susana Marques Pinto

This lady with a smile works with the advertising, television and cinema industry and is a renowned fashion stylist in Portugal – there is little she has not mastered! The go to person for National Fashion events, she is our favorite fashionista and mistress of all things fashion and elegant.
Favourite Films: The Talented Mr. Ripley and Blue Jasmin

Ricardo Lopes

A passion for music in all its forms is something many claim to have but only a few can actually state to feel with certainty. Ricardo is one of those rare birds and  whose interests goes from Fado to Ragga stopping by Opera and Jazz. His knowledge and soulful links to music and musicians has led him to produce some of the most memorable intimate musical experiences around the country and we could not imagine anyone more knowledgeable to host you on your musical experience.
Favourite film: Round Midnight

Margarida Cruz

Our Urban Art Specialist is a trained architect that has been referred to as being very passionate about her art outside the confines of a white cube. A pleasure to learn from and to see in action. Her dialogues with the artists are in themselves, artistic as are her tours.
Favourite Film: A Clockwork Orange

Maria do Carmo Stilwell

"Keep close to Nature's heart... and break clear away, once in a while, and climb a mountain or spend a week in the woods. Wash your spirit clean" John Muir
Our returning to the land facilitator is passionate for nature and movement with awareness. She is a certified Forest Therapy Guide and an Embodiment Practitioner. She firmly believes in conscious slowing down and nature connection as a gateway to a more peaceful, healthy and meaningful life. Less is more and this is exactly what she will offer through her guiding.
Favourite Film: Out of Africa